At Least He Wore A Hoodie

Alright, so I know that it was a whole half a month ago and fandom has moved on to bigger and better things, but how do you guys think the SPN writers handled the whole younger half-brother thing? Was it necessary? Did it make a difference that they made fun of themselves in the title? Just because you poke at yourself for being ridiculous doesn't mean you're not ridiculous. I'm reserving judgment right now and am just going to let you guys speak. Not flame or anything, but speak. Consider this a friendly discussion forum.